Hiring a disc jockey is like hiring any other professional – do your market research, establish some evaluation criteria, and hire the best value service provider.
Let’s assume that you’ve done your research, and you realize that choosing the cheapest DJ from the phone book is not a good idea. How should you select the best DJ to suit your needs? What should you look for? Which questions should you ask? Here are some evaluation criteria for consideration:
- Experience. How many years as a DJ / how many events has the DJ done? Do not get confused with the number of years the company has been in existence. A DJ company with multiple disc jockeys may have been in business for 20 years, but the DJ they send to do your event may be a rookie on his first job.
- Who is your DJ? Is the actual DJ guaranteed, or will he or she come from a “pool” of DJs to be determined later? Ask to meet your DJ, or request personal references from recent events.
- Responsiveness. Are phone calls and e-mails returned promptly? You should certainly receive a reply to your inquiry within 24 hours.
- Customer Service. Is the DJ easy to deal with? Is he or she knowledgeable and helpful? Do you feel you can trust them to direct your event? Will they offer to meet with you in person after signing a contract to discuss all of your event details?
- Music. Does the DJ have an extensive music library? If the music is digital was it legally obtained? Does the DJ have a vast knowledge of all genres of music? Does he take requests at your event?
- Equipment . Is the music and lighting equipment of high quality and well maintained? Is it professional in appearance?
- Business Operations. Does the DJ company run a professional business? If so, they should have the following:
o A business license
o Liability insurance
o A business phone
o Professional business and marketing materials (website, forms, business cards, etc.)
- Contracts. Does the DJ use a written contract? A contract protects both you and the DJ company. Normally a deposit or retainer fee is required to execute the contract; is the deposit reasonable? Some companies ask for one half or even the entire invoice price when the contract is signed. Do you normally pay for something in full before you receive it?
- Professional development. Does the DJ belong to any professional organizations that promote the entertainment industry like the American Disc Jockey Association (ADJA) or the National Association of Mobile Entertainers (NAME)? Does the DJ attend conferences, seminars and association meetings to constantly improve their business operations and DJ performances? Do they read trade publications to stay current in their profession?
- Price. Of course price is always a factor. When establishing your price range, you should consider the importance of the event, the overall budget, and the prevailing rate for professional DJs in your area. Unless your event is very informal and your budget is very low, choosing a “discount DJ” is usually a bad idea. Sure, you could save $100 or so by choosing the cheapest vendor. But there is a reason a DJ is charging less than the industry standard. Chances are he is inexperienced and needs to improve before he can charge higher prices. Or he does not operate a legal business, is not declaring his income for tax purposes, and is just trying to make a few extra dollars “under the table.” If the DJ embarrasses you in front of your friends and family and everyone leaves the party early, was the savings worth it?
Consider these points when selecting your wedding entertainment, and your reception will likely be a big success!